ADENBROOK HOMES WELCOMES A NEW ERA
It is the beginning of an exciting new era at Adenbrook Homes as the award-winning national home builder announce they are now operating under new management. Celebrating 20 years this year, the brand has certainly seen its share of market changes and challenges yet has continued to grow in terms of geographic locations, number of builds annually and the status of the brand.
Launched in 2001, Adenbrook Homes was restructured in 2013 and since that time has come along in leaps and bounds with new franchisees joining the network, new award-winning designs being released and an overall stronger reputation in the marketplace for being a reliable and trustworthy new home builder.
In May this year, Adenbrook Homes announced that there would be some new but not so unfamiliar faces steering this business into the future. Daniel Galea, Greater Sydney and Wollongong franchise owner currently celebrating 10 years in the business has taken on the overall management of the Adenbrook Homes network alongside business partners John Castellano and Shanaka De Silva. The trio have worked together for many years and bring a fresh perspective to the management of Adenbrook Homes, each contributing from a unique set of skills and experiences.
Daniel is a business owner and registered builder and has been for the better part of 30 years and he will be spearheading the company in the new direction with a strong understanding of the challenges faced by franchisees and the need to continue to focus on product development and meeting the market demands throughout each serviced region. Daniel’s intentions are to develop a highly skilled and functional support team including estimators, building designers and drafting along with workflow administrators to enhance and push the boundaries in terms of support that can be offered to franchisees and overall quality outcomes for individual clients.
John has been involved in the new home sector for many years particularly from a land development perspective and will focus in on developing and creating new opportunities and partnerships that will assist the companies’ sales and marketing functions to thrive. John will be involved in assisting franchisees to further develop their businesses, will facilitate the development of national promotions that will satisfy the savvy buyer and will seek opportunities that will support continued growth of the network.
Shanaka has an extensive background in financial planning and has stepped away from his other business interests to really focus in on the Adenbrook Homes business model and overall functionality. His day-to-day interactions will be to assist in developing stronger culture, creating an attraction business and ensuring the seamless function of the business from a people and relationships perspective. Passionate about the customer journey and experience, Shanaka will put his stamp on training for the customer service teams to ensure that each and every client feels important, appreciated and welcome.
The dynamic vision for the future of Adenbrook Homes can be summarised by the vision statement as follows;
“Adenbrook Homes in an established, leading, trusted award-winning new home builder. We hold the keys to bringing our clients vision to life. We work as a team to exceed expectations and are devoted to continual development and progress across all business functions. We combine big brand with local builder to create our difference amongst competition and remain committed to growth, committed to evolving and determined to succeed.”